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We know the issues and speak plain language. We listen. Our work is award-winning and we bring a customer-focused approach to deliver results.
Au197 creates and develops significant innovations, mostly in the Health, fitness and Sports markets. Specifically, we focus on creating and managing transformational technologies for tomorrow's functions, products and business models from ideas through market entry. Our end goal is to see these opportunities commercialized primarily by selling or licensing them to global companies, and when necessary, commercializing them ourselves.


We started managing web projects in 1996-- on the client side.

Before we started working on web projects, we cut our teeth working at bricks-and-mortar companies. We've managed databases and conducted information analysis for Fortune 500 companies like Merrill Lynch. We've built sales teams and real "old-economy" businesses. We're experienced at satisfying demanding customers like DIRECTV, GMAC, Schering-Plough Healthcare Products Inc. and Lockheed Martin, which means we grasp client issues and develop solutions that can be executed effectively-- because we know what it's like to be on the client side.
Our interdisciplinary project teams include professionals in strategy, content development, SEO, design, technology and sales training. Development is done in-house to ensure quality, and strategic alliances with trusted resources complement our skillsets. Our staff is cross-trained to provide backup and continuity on each project over the long term.
To find out more about how we can put our experience to work for you, contact us.


What We Do!

Au197 is a full service interactive/marketing/design agency, focused on execution and results.
We help clients:
-Build credibility in the marketplace
-Reduce the burden of conveying information
-Shorten time to market
-Increase revenues or participation, and
-Deepen customer relationships

Services are grouped into three disciplines:
1) Web Development
2)Business Strategy
3)Integrated Marketing

Web Development
Develop websites to meet your needs:
Website Design, Redesign and Development: We help you define, develop and launch your website in phases and using technologies that fit your business needs and resources.

-Usability: Our disciplined approach to information architecture and interface design permits your visitors to find what they need easily.

Content Development and Media Production: We help identify what content needs to appear on the site; we adapt existing assets; we develop new material and media appropriate to the site.

-Technology Integration: If you have a technology application which needs to be integrated into your website, we create a web "front end" consistent with your corporate identity for a seamless presentation.

-E-Commerce: We have implemented online stores, online catalogs, and e-commerce sites. Using solutions tailored to your needs and budget, we can help you generate business and revenue on the web by implementing secure ordering and payment systems to accept credit card transactions for online payments and online donations.

Business Strategies
Help clients apply business strategy to their marketing initiatives.

Often, marketing initiatives influence changes in business practices. Advisory services include:
-Market Analysis: We help you understand your market, your competition, and you're unique positioning.

-Strategic Website Planning: We conduct initial research and can lead a Strategic Planning Session to help you apply this understanding to your business and to your web presence. We guide you in defining the objectives of your web presence.

-Marketing Consulting: We develop strategies to promote your business, and mechanisms to implement those strategies.

Integrated Marketing
Before, during and after launch, how do you ensure a consistent marketing message, both on- and offline?

Creation of a website is just the begining. We help ensure a successful integrated marketing implementation by:
-Giving visitors a reason to visit.
-Marketing the site actively online.
-Driving visitors to the site with offline marketing programs.

We accomplish this through such enhancements as:
-Identity development and online branding
-Search engine positioning and optimization
-Pre- and post-launch awareness campaigns
-Customer loyalty and opt-in marketing programs
-Database marketing
-Collateral print materials

To map out a plan for integrating your web presence with your marketing strategy, contact us.