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The How

• Product-Market Fit Optimization: Transform your ideas into market-ready solutions. We guide you in identifying and refining value propositions that resonate with your ideal audience, ensuring your product’s place in the market is not just possible, but powerful.
• Pitch Deck Alignment: Storytelling is strategy. We help you craft and polish dynamic pitch decks that capture hearts and minds—giving investors and stakeholders a clear vision of your innovation and potential.
• Enhanced User Experience: From concept to clickable, our expertise in application and website design empowers your brand to deliver seamless, beautiful, and intuitive user journeys. Delight your users at every touchpoint, on every device.

Work

Why choose us?

Because we combine proven expertise in both startup and enterprise strategy with bespoke solutions designed around your unique challenges, delivering end-to-end support that spans from discovery through implementation, while maintaining the highest level of confidentiality and personalized, one-on-one service for founders and teams who need a trusted partner to guide their growth.

About

Donna & Aaron Usiskin – Design and Strategy for Growth

We bring complementary expertise across design, venture, and leadership.

Aaron Usiskin is an enterprise UX leader and published author with 20+ years of experience in healthcare, fintech, retail, and sports. As Director of UX at Zelis Healthcare, he drives design system strategy, analytics integration, and AI-powered product roadmaps, blending innovation with human-centered design.

Donna Usiskin has sat on all four sides of the table: entrepreneur, executive, venture capitalist, and board member. She has secured funding, raised capital, advised healthcare/pharma IT entrepreneurs, and mentored CEOs. With expertise across IT, healthcare, fintech, and media, she aligns actions and values to accelerate growth and investment readiness.

Together, we merge design innovation and strategic leadership to help organizations achieve clarity, traction, and growth.

Contact

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Elements

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