Make AI trustworthy
Design AI experiences with clear intent, transparent choices, human control, and interaction patterns that earn confidence instead of creating confusion.
SynthDesign, AI UX, and venture advisory
Static UX is over. Adaptive systems win.
Au197 helps founders and growth teams use SynthDesign to turn AI, behavioral data, customer signals, and product strategy into experiences that clarify decisions, create traction, and scale with intent.
Goals
What SynthDesign helps you achieve.
Au197 is built around SynthDesign: an adaptive AI UX framework that connects behavioral insight, business goals, design systems, and product strategy so experiences become clearer, smarter, and more useful over time.
Personalize with purpose
Use user behavior, context, preferences, and task signals to shape experiences that feel relevant without becoming invasive or generic.
Turn signals into decisions
Translate research, analytics, CRM data, journey friction, and AI insights into product priorities, UX moves, and measurable next-best actions.
Design adaptive systems
Connect brand, content, components, data, and AI logic into a system that can evolve without losing quality, consistency, or trust.
Move beyond static interfaces
Prototype AI-native workflows, generative interfaces, agentic flows, and decision systems before investing heavily in full product buildout.
Keep humans in control
Create AI-supported journeys where users can delegate, adjust, review, override, and understand what the system is doing for them.
SynthDesign services
Build the UX layer for an AI-first business.
From idea validation to AI UX strategy, SynthDesign helps turn disconnected signals into adaptive journeys, sharper product decisions, and investor-ready narratives.
AI Product-Market Fit
Define the audience, problem, AI opportunity, value proposition, adoption path, and behavioral signals that prove whether the product deserves to exist.
AI-Native Pitch Alignment
Turn the business into an investor-ready story that explains the market shift, AI advantage, user value, defensibility, traction path, risk, and ask.
Adaptive UX and Decision Systems
Design websites, products, prototypes, agentic flows, dashboards, onboarding, and decision layers around real intent, measurable outcomes, and AI-supported next actions.
The people behind the system
SynthDesign, venture, and AI UX together.
Au197 combines venture judgment, enterprise UX leadership, AI product strategy, and SynthDesign thinking in one focused advisory model for teams building what comes next.
Donna Usiskin
Entrepreneur, executive, venture capitalist, board member, advisor, and mentor with experience helping growth-stage businesses sharpen strategy, evaluate opportunity, and build credible paths to market across healthcare IT, pharma IT, fintech, and media.
Aaron Usiskin
UX and product design leader with 20+ years of enterprise digital experience across healthcare, fintech, AI, retail, SaaS, design systems, behavioral analytics, and adaptive product strategy. Creator of SynthDesign, an AI UX framework for designing systems that learn.
Let’s talk about your AI UX opportunity
Your adaptive product path starts here.
Send a note to Au197 about the product, pitch, AI workflow, UX system, or growth challenge you want to move forward. Your message will be routed to Donna at donna@au197.com.